Estudio · Puerto Rico

RADAMÉS

Brands that stand apart, not out.

I weave the lines between realities most people never notice are there.

Luxury and engineering. Taste and the market. The aesthetic and the intelligence beneath it. I have lived in each of these worlds, and the work happens where they meet, in the connections only someone who has moved between them can see.

A studio for what should exist, made whole. Nothing half-made.

Selected Work

VISION

A recommendation engine that reads feeling. Built on frontier video-understanding models, VISION classifies short-form video by emotional quality rather than engagement signals, so discovery follows vibe, not volume.

FieldVideo intelligence
StateIn production

EL DATIAO

A luxury seafood house built from open water. Name, story, identity, and digital presence for wild-caught cobia from Puerto Rico’s west coast, a brand made whole before its first sale.

FieldBrand creation
StateConcept to identity

BRISAO

Zero to market in twenty-four hours. A complete commercial launch, brand, page, booking flow, and ad strategy, for a west-coast service business. The method, at full speed.

FieldGo-to-market
StateLive

Where I’ve Been

One curiosity, carried across worlds that rarely meet.

Luxury

I sat in the rooms with the houses and built the digital experience that had to feel as expensive as the clothes.

Saks Fifth AvenueBalenciagaTom FordGucciCartierFendiPradaAlexander WangLouboutin
Property

I built the platform inside Sotheby’s International Realty, where agents move mansions and islands between one another.

Sotheby’s International RealtyCentury 21
Product

I designed physical products of my own, manufactured them overseas, and brought them to market, the whole value chain by hand.

Holistic AthleticsSabre SouthAmazon’s Choice
Enterprise

And the systems global companies run on, built quietly behind the names everyone knows.

eBayMarvelBank of America
Frontier

And now I teach machines to understand video the way a person feels it, at the edge of what artificial intelligence can do.

VALAVISIONAmazon Startup Program

Different worlds. The same pair of hands.

One Hand, Three Disciplines

I

Taste

How a thing feels before a word is spoken. The eye shaped inside the world’s luxury houses, now turned toward whatever you are building.

II

The Make

Things that ship and things that sell. Products brought to market, brands built from a name, platforms architected end to end. What you hold, and what runs on screens.

III

The Intelligence

Eighteen years building software, now at the frontier of AI and video understanding. So the thing is not only made, but smart enough to find its people.

I work across all three at once. That is where a thing becomes whole instead of assembled.

How It Begins

Every engagement starts with The Foundation.

Fixed scope. Fixed price. A close reading of your brand, product, and market, ending in a plan you can build on, with or without us. Not just an audit: how I would enter and own your market if it were mine.

From there, a small number each year become full studio builds.

The FoundationThe reading, and the plan to build from.
The BuildThe full studio engagement. Brand, product, intelligence.
The RetainerAn ongoing hand on the work.
Working Together

Introduce your project.

Bring me what you are making. I look for the angle no one else is standing at, and build from there until the thing is whole.

We don’t take briefs. We take introductions. Three lines is enough:

I.What you’re building
II.Where it stands today
III.Where you want it to go
WRITE THE INTRODUCTION